I don't think so. I think this is just really more hyerbole; and in my opinion this is what makes the field so difficult to work in for me. People will make any sort of breathless claims to further whatever goal they have in mind this week. I'm not against brainstorming, but it sometimes seems like every idea I read includes some form of Imminent Death Predicted of All Media That is Not the Web. This just doesn't seem realistic to me.
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