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Geekish Tendencies Required

Walking to work this morning I saw a bus ad for the Wall Street Journal, touting its new ability to be all things to all MBAs. The ad focused on their redesign: one side pointed to the front hard-news section and said "How to run an IT network." The other side pointed to the shiny new "Personal Journal" section and said "How to run your PDA."

2 things about this:

1. You really don't run your PDA, you use it. Makes for symmetrical copy, but it sounds off, clumsy.

2. If you don't know how to use your PDA, what the hell are you doing running an IT network? Technical executives should have technical competencies (not just buzzword compliance.) When this isn't the case, bad trouble, very very bad trouble, results.