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Movable Hype.

SGVTribune.com - Business

TOKYO -- Snapshots of his pet dog, thoughts on democracy and a recipe for bamboo shoots clutter Joichi Ito's Web journal, a lively peek into the tireless mind of one of Japan's biggest Internet stars.

Strangely enough, when the AP publishes what is essentially a puff piece on Joi Ito, complete with quotes from friends not named as such, all of a sudden Big Media are no longer a bunch of clueless imbeciles but are able to "explain the powerful allure of Joi's blog"

Nowhere is the MT 3.0 release described as "a disastrously handled release, sure to someday be taught in business schools as a case study of how not to conduct a product launch."

Strangely enough.