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We've reached a limit.

I've been getting increasingly more annoyed by Gothamist lately, and I wasn't sure why. I didn't know whether it was yet another blog trying for mini-media-mogul status or what.

Reading it in my aggregator this am, I finally got it.

It's the damn first-person plural, aka the Royal We, plus the gratuitous use of the third-person "Gothamist." Add in that it's usually little more than a rehash of the morning papers and some plugs for friends of the writers, and it all adds up to "unsubscribed."

Comments

Yeah. Over at LukeMelia.com, we find the first-person plural annoying as well. Zeldman annoys Luke Melia in this respect, although we otherwise find him to be a pretty good dude.