Broken Mirra.
Scobleizer: Microsoft Geek Blogger
That's a common complaint from customers. They think they could do it cheaper. Probably so, but make it easy enough for a dentist who just wants to back up all his dental records in his office? Isn't that worth $400?
What I find interesting is that here, in less than an hour, we've gotten most of the objections to a new product out on the table.
What I find interesting is the illusion of the marketing "revolution" being broken here. What's Scoble's takeaway from this? That "marketing has changed.' Right, in marketing's favor, not the customer's.
Most of the comments I've seen about this Mirra thing (in short, it's a backup hard drive in a box targeted as a simple solution for home users) on Scoble's site have said, 'Geez, it's too expensive.' Were Mirra the truly revolutionary bunch they're being touted as here, they'd at least take this into consideration. Yet, instead, what you get instead is Scoble telling you why you're wrong to think it's too expensive.
So the real nature of the revolution appears to be the ability for corporations to ignore you in real-time.
Incidentally, nice disclosure there that Mirra was founded by ex-Softies. Though that explains the Windows-centric nature of the product.