Mixed nuts
The last mix will include less marketing:
The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them.
The Intention Economy is about markets, not marketing. You don't need marketing to make Intention Markets.
The Intention Economy is about markets, not marketing. You don't need marketing to make Intention Markets.
This kind of thing is the economic equivalent of "humane slaughter" - it's a lie you tell yourself to ameliorate the cognitive dissonance underneath. At base it's still all about creating unnecessary desires disguised as needs. This just tries to call it a "conversation" rather than a mugging.
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Comments
What is the antecedant of "this"? And where does it say anything about conversation?
Posted by: Doc Searls | May 9, 2006 2:19 AM
The "this" refers to the excessively abstract verbiage above. Buyers come "ready-made?" You don't need advertising to make them? Only true in a world where they've been so stuffed full of advertising, or as we like to call it , "lies", that they're primed and ready for the plucking. Do you read the stuff that Dave Rogers writes? And is the "Intention Economy" so revolutionary that its markets are no longer conversations?
Posted by: jbm | May 9, 2006 9:45 AM
And the snake-oil cynicism dripping off that "ready-made" didn't escape my notice, either.
Posted by: jbm | May 9, 2006 9:51 AM