The Doc Searls Weblog : Thursday, December 7, 2006
VRM changes the economy. For the better. For everybody.
VRM is what 21st century business is about.
VRM is inevitable.
VRM finally delivers the Cluetrain promise:
(overheated "revolutionary" quote in the form of a graphic deleted. )
The pig gets new lipstick. In the end, what I am finally sick of is the reduction of everything online to a commodity - what is most interesting? Things that can be bought and sold. I cannot believe that what this guy finds most interesting about the Web is that we can all become little capitalist machines. The most important thing we are going to get from this medium is that we can have personalized relationships with companies we buy shit from? That's the best we can do? I don't want relationships with companies. I want relationships with people. The least interesting stuff on the web is the white boys club working themselves into a tizzy over bidness bidness bidness. It's like they can only bring themselves to gossip if it's about companies. Look at Scoble - all he is at this point is inside baseball. Yet these guys continue to see themselves as the little guy somehow, when it's just not true. The fetishization of the short attention span through the use of the term "cool," the emphasis on companies and startups rather than people, the myopia that makes you think that the endless complaints about your rental car and cell reception and available wi-fi actually have some meaning to anyone but you and the other inside baseball types, the illusion of a meritocracy which consists of you, your friends, and anyone who sucks up to you sufficiently to make it into your daily ego-googling - Jesus, this is not what's interesting about the web.
In any case look for lots and lots of "vrm is the real revolution" bullshit from the Dimmer Twins, followed by the cries of agony when everyone doesn't just drop their pants and goatse up.
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